Brand Guidelines

Please use with Care and Discretion

Welcome to the ISCVE Visual Brand Guidelines page, where you should be able to find everything you need to represent ISCVE online and in print. If you cannot find what you need or are unsure which versions of any artwork you should be using for your requirement, you are welcome to drop us a line at hello@thegrowthagency.co.uk, we’d be delighted to help you.

Logo for Print Use

These are the approved versions of the corporate logo for print use only. This includes letterheads, brochures, flyers, manuals, training guides and clothing. The full colour version should be used wherever possible. Exceptions are single colour or black and white documentation where the ‘monotone’ version should be used or when the logo is positioned on a dark background a ‘reverse’ should be created and used.

Corporate Logo Default, full colour (CMYK)

Corporate Logo Monotone (CMYK)

ISCVEx Logo (CMYK)

Logo for Digital Use

These are the approved versions of the corporate logo for digital use only. This includes, web, e-news, social and more. The full colour version should be used wherever possible. Exceptions are single colour or black and white documentation where the ‘monotone’ version should be used or when the logo is positioned on a dark background a ‘reverse’ version should be created and used.

Corporate Logo Digital Default, full colour (RGB)

Corporate Logo Digital Default, monotone (RGB)

ISCVEx Logo Digital Default, full colour (RGB)

Logo Guidelines will follow

Fonts for Print Use

These are the approved versions of the corporate fonts for print use. This includes letterheads, brochures, flyers, manuals, training guides, presentations and clothing. The full colour versions should be used wherever possible. Exceptions are single colour or black and white documentation where the ‘monotone’ version should be used or when the fonts positioned on a dark background where the ‘reverse’ should be used.

The Roboto family provides typographic interest and is used for headlines, titles etc. The DIN family is a clean and elegant font for body copy that is easy to read.

Headings

Use Primary colour or Monotone

Download Roboto Slab

Sub-Headings

Use secondary colour or Monotone

Download Roboto Slab

Body (Paragraph)

(Space Dependent) – Use Monotone

Download DIN Pro

Download DIN Con Regular

Fonts for Digital Use

These are the approved versions of the corporate fonts for digital use. This includes emails, newsletters and other digital communications. The full colour versions should be used wherever possible. Exceptions are single colour or black and white documentation where the ‘monotone’ version should be used or when the fonts positioned on a dark background where the ‘reverse’ should be used.

The Poppins family provides typographic interest and is used for headlines, titles etc. The Lato is an elegant font for body copy that is easy to read. In the absence of these fonts within some SaaS platforms then default Arial, Helvetica.

Headings / Sub-Headings

Poppins Font in Primary, Secondary or Tertiary Colours

Download Poppins

Body (Paragraph)

Use Monotone – Poppins or Lato

Download Poppins

Download Lato

Corporate Colours – CMYK – For Print Use

These are the main corporate colours used for emphasis with the full colour logo version of the logo. It can be used for highlighting copy (headlines, headings, link active and hover states). Darker and lighter shades + or – 12.5% and 25% can also be used for contrasting.